PLEASURES

Hailing from California, the PLEASURES brand was launched by Alex James and Vlad Elkin at a gallery pop-up in Los Angeles in June 2015. The streetwear moguls have become well-known for their bold and controversial graphic printed t-shirts and hoodies, with the punk-inspired brand’s ethos to ‘create clothing based on feelings through past experiences, from your most satisfying memory, to the worst feeling of your life’.