Jordan

In 1985 Nike broke the mould, producing the first footwear silhouette which was specifically designed for a single sports player. The Air Jordan 1 wasn’t without its controversy though - upon its debut it was banned by the NBA, as players were expected to wear matching footwear on the basketball court. Nike decided to pay the fine for each on-court appearance, and Michael Jordan went on to help make the Jordan brand a successful Nike franchise.

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