ICECREAM

Founded alongside Billionaire Boys Club in 2005, Pharrell Williams and Nigo’s sister label ICECREAM began its journey as a footwear brand, bursting onto the scene via bold collaborations with Reebok. Having a profound influence on youth, music, and fashion culture, ICECREAM has been sported by some of the biggest names in the industry, namely Kanye West; relaunched in recent years with a more luxury-focused aesthetic, the brand now looks to inject its streetwear influence and staple graphics – such as the iconic running dog – into high end fashion. Shop our ICECREAM pieces below.

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