Nike Shox

Bruce Kilgore developed the shock-absorbing Shox technology back in 1984 - three years before the birth of the first Air Max - but it wasn’t until '97 that he achieved the tried-and-tested combination of highly-resilient PU foam columns sandwiched between two solid TPU plates. 16-years in the making, the cushioning tech finally made it to the shelves in 2000, making a comeback in recent years with the resurrection of the Shox TL and R4, plus the all-new Shox Enigma.